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Hospitality Strategic Management: Concepts and Cases

Hospitality Strategic Management: Concepts and CasesAuthor: Cathy A. Enz
Publisher: Wiley
Category: Book

Buy New: $30.00
as of 5/22/2012 00:41 PDT details

In Stock


Seller: Chance'sBooks
Sales Rank: 572,278

Languages: English (Unknown), English (Original Language), English (Published)
Media: Hardcover
Edition: 2nd
Pages: 696
Number Of Items: 1
Shipping Weight (lbs): 2.9
Dimensions (in): 7.8 x 1.6 x 9.4

ISBN: 047008359X
EAN: 9780470083598
ASIN: 047008359X

Publication Date: April 7, 2009
Availability: Usually ships in 1-2 business days

Also Available In:

  • Hardcover - Hospitality Strategic Management: Concepts and Cases
  • Unknown Binding - Hospitality Strategic Management: Concepts And Cases
  • Kindle Edition - Hospitality Strategic Management: Concepts and Cases
  • Kindle Edition - Hospitality Strategic Management: Concepts and Cases

Editorial Reviews:

Product Description
Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ethics, and franchising. Eight full case studies with exhibits and documents address the areas of lodging, food service, tourism e-commerce, gaming, cruise lines, and airlines, making this book ideal for executive level training courses or hospitality industry executives interested in developing their strategic management skills.


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